Alternative Conversations: Exposing the Seams

What does authentic design look like in an increasingly digital world? In this compelling conversation, host Kaelynn Reid sits down with Industrial Designer, Brad Ascalon, and Fiber Artist, Sara Bell, to explore why craftsmanship, material honesty, and visible process are resonating more deeply than ever.


Through conversation and shared perspective, learn how craft, process, and material integrity are shaping a renewed cultural appreciation for authenticity and the important role the design community plays in carrying these ideas forward.

Brad Ascalon

Industrial Designer

Brad Ascalon Studio NYC


From his childhood in art and design to founding an award-winning studio in 2006, Brad remains focused on creating purposeful, elegant objects. Specializing in furniture, lighting, and consumer products, his multidisciplinary practice embraces a reductive approach to design, striving for the perfect and rational harmony of form, function, and concept within the contract, hospitality, and residential sectors.

Sara Bell

Fiber Artist

Fiber and Floss


As a Fiber Artist with over 25 years of experience in embroidery, Sara creates contemporary, mixed media works that reimagine traditional craftsmanship. Blending texture, materiality, and handwork, she creates bespoke pieces that bring a contemporary perspective to a time-honored craft.

Kaelynn Reid

Strategic Health A&D Manager, Certified Futurist

Kimball International


As an A&D Manager and Certified Futurist, Kaelynn encourages designers to make creative decisions today for a more promising human experience tomorrow.