Alternative Conversations: Unleash Joy


We all know what joy feels like, but what does it mean to design for it? In this insightful video, recorded at the 2025 HD Expo, host Kaelynn Reid sits down with Ron Swidler, CEO of The Gettys Group, to discuss how joy can be transformed from a simple emotion into a powerful design objective in hospitality spaces.

Latest Product Introductions

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Products

Alterna Lockers
Laminate: Porcini; Mod Pulls: Designer White

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Products

Jovalie Lounge (ByDesign)
shown in Concertex Onward Celestial; Legs: Cinder

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Products

Nate & Natty (ByDesign)
shown in Momentum Caravan Shore; Base: Cinder

New Episode Live Now!

The Latest Alternative Design Podcast Episode


What if the next game-changing amenity in office design isn’t a rooftop lounge or wellness room, but data? In this episode, we talk with Peter Choi, Design Principal at HOK, who challenges us to rethink the very systems that power our built environment.

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Alternative Design

Podcasts


Listen in on interviews and candid conversations as we explore the power of foresight and how designers can become makers of a better future.

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Blogs


A hub for inspiration and exploration in the world of design, our blog offers additional insights to complement the podcast and conversations.

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Alternative Conversations


Featuring influential makers, designers, and innovators, this documentary-style series of films and external dialogues focuses on lifestyles and inspiration. 

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